Description:
We're hiring a CRO Strategist (4–6 years of experience). You'll own the full experimentation lifecycle for client accounts from uncovering friction in user journeys to designing tests, interpreting results, and turning insight into measurable lift. This is a role for a deep thinker and relentless problem-solver, not a checklist-runner.
Critically, we want someone who works with AI, not around it. You should already be using AI tools to research faster, analyze deeper, and scale your strategic output — and be eager to push that further as the field evolves.
What You'll Own
- Full conversion strategy for client eCommerce stores (primarily Shopify): audit, hypothesize, test, analyze, iterate.
- Deep heuristic and behavioral analysis of funnels, landing pages, and checkout flows to surface friction and opportunity.
- A prioritized, continuous experimentation roadmap (A/B, multivariate, personalization) using frameworks like PIE or ICE.
- Translation of quantitative data (Google Analytics 4, heatmaps, session recordings via Hotjar/Microsoft Clarity) and qualitative signals (surveys, user testing) into clear, testable hypotheses.
- AI-accelerated research, behavioral data synthesis, variant drafting, and pattern discovery at scale.
- Hands-on collaboration with designers and developers to implement and QA experiments.
- Client-facing presentation of findings and recommendations with clarity and conviction.
What We're Looking For
- 4–6 years in CRO, growth, or eCommerce optimization with a documented track record of measurable conversion lift.
- Genuine analytical depth, you find the why behind a metric, not just the metric.
- Hands-on fluency with experimentation platforms (Visual Website Optimizer, Optimizely, Convert, AB Tasty, or similar) you've personally run, not just observed, live tests.
- Strong Google Analytics 4 and analytics command; comfortable segmenting and interpreting funnel data independently.
- Working knowledge of statistical significance and the difference between Bayesian and frequentist approaches, you know when a test result is trustworthy.
- Demonstrated use of AI tools like Dovetail, Marvin etc
- Solid grasp of Shopify and the buyer psychology behind conversion.
- A structured, hypothesis-driven problem-solving mindset.
- Excellent communication, able to defend a recommendation and explain a result to a non-technical client.
Nice to Have
- Experience with international clients across multiple time zones.
- Basic HTML/CSS/JS for test implementation and QA.
- Experience building AI automation pipelines (e.g., connecting tools via Zapier/Make, custom GPTs, API-based workflows).