Brand Manager

Description:

This is a strategic role for someone who understands how to build and grow consumer brands in the local eCommerce industry. The ideal candidate should have hands-on experience working with a local Pakistani eCommerce brand and be confident in managing brand strategy, marketing campaigns and creative direction across digital platforms.

This role reports directly to the CEO and works closely with the Social Media, Creative and Marketing teams to ensure every campaign and customer touchpoint reflects a consistent brand identity.

Key Responsibilities

• Develop and execute the overall brand strategy aligned with business goals

• Plan and lead marketing campaigns, product launches and promotional activities

• Oversee the creative direction of both static creatives and short-form video content to ensure consistency across all platforms

• Collaborate with the Design, Video, Content and Social Media teams to maintain high creative standards

• Review campaign creatives and marketing assets, providing feedback and creative direction where required

• Contribute to both organic and paid marketing initiatives

• Conduct competitor research, market analysis and identify opportunities for brand growth

• Monitor campaign performance and prepare actionable reports and insights

• Ensure consistent brand positioning across the website, social media, paid campaigns and other digital touchpoints

• Stay updated with market trends, consumer behavior and industry best practices

Requirements

• Prior hands-on experience with a local Pakistani eCommerce brand is required

• Experience in Brand Management, Marketing or Digital Marketing

• Strong understanding of branding, consumer behavior and customer journey

• Experience planning and executing integrated marketing campaigns

• Strong understanding of social media, content marketing and digital channels

• Ability to provide creative direction for both static and video content

• Experience with competitor research, campaign planning and performance analysis

• Understanding of both organic and paid marketing strategies

• Strong communication, analytical and project management skills

• Experience with consumer, personal care, FMCG or eCommerce brands is preferred