Social Media Executive

Description:

About Role: Enertia is looking for a creative and digitally savvy Social Media Executive to strengthen our digital presence, build brand awareness, and turn engaging content into meaningful customer interactions and business opportunities.

Key Responsibilities:

• Build Brand Presence: Develop and execute social media strategies that strengthen Enertia's brand identity and visibility across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Drive Content Performance: Plan and execute engaging content calendars that improve reach, engagement, audience growth, and brand recall.
• Drive DTC Growth: Develop and execute social media initiatives that drive direct-to-consumer (DTC) sales, website traffic, product discovery, and customer conversions.
• Optimize Customer Acquisition: Create conversion-focused content, promotional campaigns, and product storytelling to generate qualified leads, improve purchase intent, and support online revenue growth.
• Showcase Products Effectively: Translate technical product features into relatable, compelling content that educates customers and highlights product value.
• Execute Campaigns: Lead social media execution for product launches, promotional campaigns, seasonal activities, and brand initiatives.
• Grow Audience Engagement: Build an active online community through meaningful interactions, timely responses, and consistent audience engagement.
• Leverage Trends: Identify emerging content formats, social media trends, and competitor strategies to keep Enertia's digital communication relevant and competitive.
• Measure What Matters: Monitor platform performance, analyze key metrics, and translate insights into actionable improvements.
• Support Business Growth: Collaborate with creative and performance marketing teams to generate qualified leads, drive website traffic, and support sales objectives.

Requirements:

• 2–3 years of relevant experience in social media management or digital marketing.
• Strong content writing, copywriting, and communication skills.
• Good understanding of social media platforms, algorithms, and analytics.
• Familiarity with Meta Business Suite and social media management tools.
• Creative mindset with a strong understanding of branding and digital marketing trends.