Digital Content Creator

Description:

The Digital Content Creator is a full-time, on-site role based in Lahore. This position is responsible for planning, producing, and publishing engaging digital content across social media platforms, the company website, and other online channels to promote study opportunities in Malaysia. Day-to-day tasks include creating visual and written content, managing posting schedules, collaborating with the counseling and marketing teams, and ensuring that all materials align with brand guidelines and organizational objectives. The Digital Content Creator will also monitor content performance, optimize campaigns, and respond to audience engagement to strengthen the company’s digital presence and support student outreach.

Qualifications

• Create engaging content for Instagram, Facebook, TikTok, LinkedIn, and other platforms.
• Develop creative ideas for reels, videos, posts, stories, and campaigns.
• Write compelling captions, headlines, scripts, and promotional copy.
• Research trending topics, audio, hashtags, and social media trends.
• Create content related to Study Abroad, Study in Malaysia, universities, scholarships, and student opportunities.
• Plan and maintain a monthly content calendar.
• Participate in video shoots, interviews, student testimonials, and university events.
• Monitor content performance and suggest improvements.
• Ensure all content follows TJS StudySteps' brand guidelines.