Digital Marketing Specialist

Description:

We are looking for a talented and experienced Digital Marketing Specialist who can independently handle all aspects of digital marketing. The ideal candidate should be an all-rounder with hands-on expertise in paid advertising, SEO, social media, content strategy, lead generation, and overall online marketing.

Key Responsibilities

• Meta Ads: Facebook and Instagram advertising, lead generation, retargeting, and campaign optimization.
• Google Ads: Search, Display, YouTube, and conversion-focused campaigns.
• SEO: On-page, off-page, technical SEO, keyword research, and website optimization.
• Social Media Marketing: Managing Facebook, Instagram, LinkedIn, and other social platforms.
• Content Marketing: Content planning, marketing strategies, copywriting, and content optimization.
• Analytics & Tracking: Google Analytics 4, Google Search Console, conversion tracking, and performance reporting.
• Lead Generation: Developing strategies to generate quality leads and improve conversions.
• Email Marketing: Planning and managing email campaigns and automation.
• Competitor Analysis: Researching competitors, market trends, and growth opportunities.
• Overall Marketing Strategy: Planning, executing, and managing complete digital marketing operations.

Required Skills

• Strong practical knowledge of Meta Ads and Google Ads.
• Expertise in SEO and organic growth strategies.
• Knowledge of social media management and content marketing.
• Experience with Google Analytics, Search Console, and marketing tools.
• Understanding of conversion optimization and lead generation.
• Ability to manage multiple marketing channels independently.
• Strong analytical, communication, and problem-solving skills.