Ppc Expert

Description:

This is a full-time remote role for a PPC Expert. The PPC Expert will plan, create, and manage pay-per-click campaigns across platforms such as Google Ads, Microsoft Ads, and social media advertising networks. Daily responsibilities include keyword research, ad copy creation, landing page coordination, bid and budget management, audience targeting, and performance optimization. The role involves monitoring campaign metrics, preparing reports, and making data-driven adjustments to improve click-through rates, conversions, and return on ad spend. The PPC Expert will collaborate with marketing, design, and development teams to align campaigns with overall business goals and ensure consistent messaging.

Qualifications:

• Candidates should possess skills in PPC campaign setup and management (e.g., Google Ads, Microsoft Ads, social media ad platforms).
• Candidates should possess skills in keyword research, audience targeting, and bid optimization.
• Candidates should possess skills in ad copywriting, A/B testing, and landing page collaboration.
• Candidates should possess skills in analytics and reporting using tools such as Google Analytics and platform-specific dashboards.
• Candidates should possess skills in digital marketing fundamentals, including conversion rate optimization and funnel analysis.
• Strong numerical, analytical, and problem-solving abilities, with attention to detail.
• Effective communication and collaboration skills for working with remote and cross-functional teams.
• Experience in tech or SaaS environments is beneficial; certifications in Google Ads or related platforms are a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.