Description:
We are looking for a results-oriented PPC & Affiliate Marketing Specialist to join our energetic marketing team. This role involves leading and managing paid advertising campaigns across multiple platforms to drive performance and maximize return on investment. The ideal candidate will have practical experience in both PPC and affiliate marketing, possess strong analytical skills, and be capable of working independently to optimize campaigns effectively.
Key Responsibilities
- Plan, execute, and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
- Monitor campaign performance daily, analyze data, and provide actionable insights to improve ROI.
- Manage budgets and bidding strategies to ensure campaigns are cost-effective and efficient.
- Lead affiliate marketing efforts, including managing coupon partnerships, discount sites, and promotional campaigns.
- Collaborate with the wider marketing team to ensure campaign alignment and consistency.
- Keep up to date with the latest PPC trends, platform updates, and competitor strategies to maintain a competitive edge.
Required Qualifications
- 2 to 5 years of hands-on experience in PPC and affiliate marketing.
- Bachelor’s degree in Marketing, Business, or a related discipline.
- Demonstrated success managing Google Ads campaigns across Search, Shopping, and Display networks.
- Strong knowledge of coupon strategies and affiliate marketing mechanisms.
- Proficiency in analytics tools such as Google Analytics.
- Excellent analytical abilities to interpret data and make informed decisions.
- Self-driven with the ability to work independently and enhance campaign outcomes.