Performance Marketer

Description:

We are seeking a skilled and results-oriented Performance Marketer to join our team. The ideal candidate will have experience in managing performance marketing campaigns, optimizing ad spend, and achieving measurable outcomes for a variety of clients. This is a hybrid role, offering the flexibility to work both remotely and from our offices in Islamabad/Rawalpindi.

Key Responsibilities

• Campaign Strategy & Execution: Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other platforms.
• Budget Management: Effectively allocate and manage campaign budgets to ensure maximum ROI.
• Performance Monitoring: Track and analyze campaign metrics, creating detailed reports with actionable insights.
• A/B Testing: Conduct experiments to enhance ad performance, including creative and copy variations.
• Audience Targeting: Develop and refine audience segmentation strategies to optimize campaign reach and effectiveness.
• Collaboration: Work with creative, SEO, and development teams to ensure campaigns align with client goals and branding.
• Market Research: Conduct competitor analysis and stay updated on the latest industry trends and tools.
• Optimization: Continuously refine strategies to improve key performance metrics such as CTR, conversion rates, and CPA.

Required Skills and Qualifications

• Minimum of 2 years of performance marketing experience, preferably in an agency setting.
• Proficiency in Google Ads, Facebook Ads Manager, TikTok Ads, LinkedIn Ads, and other platforms.
• Hands-on experience with tools such as Google Analytics, Data Studio, SEMrush, and similar.
• Strong analytical skills and a data-driven mindset.
• Proven success in driving ROI-focused campaigns.
• Knowledge of SEO principles and their integration with paid strategies.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects in a fast-paced, hybrid work environment.