Description:
We are looking for an experienced and talented Marketing Manager with strong expertise in the solar and renewable energy sector to lead and execute our marketing strategies. The ideal candidate will be responsible for strengthening our brand presence, generating quality leads, and supporting business growth across B2B and B2C segments.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies specific to solar products and solutions
- Plan and execute digital marketing campaigns (social media, Google Ads, SEO, email marketing)
- Generate and manage qualified leads for sales teams
- Conduct market research and competitor analysis within the solar industry
- Manage branding, promotions, exhibitions, and corporate events
- Coordinate with sales, technical, and channel teams to align marketing efforts
- Monitor campaign performance, prepare reports, and optimize ROI
- Manage marketing budgets and external agencies/vendors
Requirements:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
- Minimum 5 years of marketing experience, preferably in the solar or renewable energy industry
- Strong understanding of B2B and B2C marketing models
- Proven experience in digital marketing and lead generation
- Excellent communication, presentation, and analytical skills
- Ability to work independently and lead a marketing team
- Knowledge of solar products, EPC solutions, and energy market trends is a strong plus