Description:
We are looking for a Marketing Executive to support and execute core marketing initiatives across B2B SaaS, FinTech, and RegTech markets.
This role will work closely with the marketing leadership team to execute campaigns, strengthen brand presence, and support demand generation efforts. The ideal candidate understands B2B SaaS marketing fundamentals, digital campaigns, and thought leadership positioning, and is eager to contribute to growth-focused marketing initiatives.
Key Responsibilities:
- Support the execution of integrated marketing campaigns aligned with company growth and demand generation goals.
- Execute targeted LinkedIn outreach initiatives to engage decision-makers and generate qualified leads in the B2B SaaS ecosystem.
- Assist in planning and managing marketing campaigns across LinkedIn, Meta, and Google to drive brand visibility and pipeline growth.
- Support the development and promotion of thought leadership content, including case studies, articles, and industry insights that position the brand as an authority in FinTech and RegTech.
- Plan, schedule, and manage B2B-focused social media content, ensuring consistent messaging and engagement across platforms.
- Work closely with sales, product, and content teams to align marketing initiatives with product positioning, sales enablement, and overall business objectives.
Qualifications:
- Minimum 1 year of marketing experience with a SaaS-based company (required).
- Candidates with only eCommerce marketing experience will not be considered.
- Bachelor’s degree in Business, Marketing, or Mass Communication.
- Basic understanding of B2B SaaS marketing, digital campaigns, and lead generation.
- Familiarity with LinkedIn marketing, social media management, and campaign execution.
- Strong communication skills and the ability to work in a collaborative, cross-functional environment.