Lead Generation Specialist

Description:

THE ROLE: As a Lead Generation & Outreach Specialist, you will drive B2B prospect research, lead generation, and targeted outreach for Funavry Technologies. You will identify potential clients, build and maintain high-quality prospect databases, research target markets, and plan and execute LinkedIn outreach campaigns that turn the right decision-makers into qualified sales opportunities.This is a hands-on, research- and data-driven role using LinkedIn Sales Navigator, Apollo, Snov.io, Lead411, and similar tools. You will independently manage the full lead generation lifecycle, from defining target companies and decision-makers to researching prospects, validating contact data, running outreach campaigns, and handing qualified leads to the business development team. You should also understand most of the following domains well enough to identify relevant industries, recognize business applications, and write meaningful outreach: Artificial Intelligence, Agentic AI, Embedded AI, Automation, Robotics, Blockchain, and Cybersecurity. This is not a software development role; the emphasis is on understanding technology applications, identifying potential buyers, and recognizing commercially relevant opportunities.
THE LOCATION: Islamabad, Pakistan
RESPONSIBILITIESLead Generation & Prospect Research
Identify and research potential clients using LinkedIn Sales Navigator, Apollo, Snov.io, Lead411, and other prospecting platforms.
Build targeted prospect lists based on ICPs, including industry, company size, geography, job title, and decision-making authority.
Research companies, key decision-makers, organizational structures, technology adoption, and relevant business information.
Extract, enrich, and validate prospect details, including professional email addresses, LinkedIn profiles, job titles, and company information.
Prioritize prospects based on relevance, business potential, and alignment with Funavry’s technology solutions.
ICP Development & Targeting Strategy
Understand Funavry’s service offerings and identify the industries, organizations, and decision-makers most likely to benefit from them.
Develop and refine ICPs for each technology domain, including AI, Agentic AI, Embedded AI, Automation, Robotics, Blockchain, and Cybersecurity.
Identify buyer personas such as CTOs, CIOs, Heads of Engineering, Heads of AI, Innovation Leaders, and Operations Leaders.
Segment target audiences by industry, geography, company size, technology requirements, and likely business needs.
Work with the business development team to improve targeting strategies and prospect qualification.
Technical Understanding & Market Opportunity Identification
Build a practical understanding of Funavry’s capabilities across Artificial Intelligence, Agentic AI, Embedded AI, Automation, Robotics, Blockchain, and Cybersecurity, and their common business use cases.
Research target companies for technology needs, digital transformation initiatives, operational challenges, and innovation opportunities.
Research new industries, geographic markets, and customer segments, and conduct competitor and market research to support business development.
Track buying signals such as funding announcements, business events, and new technology initiatives that may indicate client demand.
Recommend new prospecting sources, target segments, and outreach strategies.
Coordinate with technical and business development teams when additional domain expertise is required.
Lead Data Management & Validation
Clean, deduplicate, standardize, and maintain prospect databases to ensure accuracy and consistency.
Verify email addresses and contact information using MillionVerifier and other validation platforms.
Use Excel and Google Sheets to filter, enrich, segment, and analyze prospect data for targeted campaigns.
Keep CRM systems and prospect databases accurate and up to date.
Monitor data quality, identify gaps, and continuously improve lead research and validation processes.
LinkedIn Outreach & Campaign Management
Plan, execute, and optimize LinkedIn outreach campaigns targeting relevant decision-makers and potential clients.
Manage connection requests, personalized follow-ups, InMail campaigns, and content-led engagement.
Build outreach sequences tailored to industry, technology domain, buyer persona, and campaign objectives.
Write personalized messages that translate Funavry’s technical capabilities into clear, business-oriented value for prospects.
Track connection acceptance rates, response rates, positive replies, and qualified leads generated.
Hand interested prospects to the business development team for further engagement and qualification.
Continuously improve targeting, messaging, and outreach effectiveness based on campaign results.
Reporting & Sales Coordination
Maintain structured reports on lead generation activity, prospect database quality, and outreach campaign performance.
Track KPIs, including leads researched, contacts verified, campaigns executed, acceptance rates, responses, and qualified opportunities.
Keep accurate records of prospect interactions, campaign activities, and lead status.
Work with the business development and sales teams to ensure consistent lead qualification and timely follow-up.
Provide regular updates on campaign results, challenges, and opportunities for improvement.

BASIC QUALIFICATIONS: We are looking for candidates with 1–3 years of experience in B2B lead generation, prospect research, LinkedIn outreach, sales development, or business development support. Experience with IT services, software development, AI, automation, robotics, blockchain, cybersecurity, technology consulting, or international B2B markets will be an advantage.
Prospecting & Lead Generation Tools (Core Requirement)
LinkedIn Sales Navigator: Strong proficiency in advanced search filters, Boolean search, saved searches, lead/account lists, and prospect research.
Lead Generation Platforms: Hands-on experience with Apollo, Snov.io, Lead411, and similar prospecting and data enrichment tools.
Outreach & Verification Tools: Familiarity with Instantly, MillionVerifier, and other outreach or email validation platforms.

Technical Understanding & Targeting
Technology Domains: Good understanding of most of the following: Artificial Intelligence, Agentic AI, Embedded AI, Automation, Robotics, Blockchain, and Cybersecurity, particularly their business applications, target industries, and potential customers.
ICP & Audience Research: Ability to understand technology services, identify relevant industries and companies, and select the right decision-makers and buyer personas.
Research & Analysis: Ability to research unfamiliar industries and technology domains, evaluate prospect relevance, and spot new targeting opportunities.

Data Management & CRM
Spreadsheets: Strong Excel/Google Sheets skills, including formulas, pivot tables, data cleaning, deduplication, and VLOOKUP/XLOOKUP.
CRM Management: Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho, or equivalent systems.
Attention to Detail: Accuracy in handling prospect data and a structured, process-driven approach to lead generation.

Outreach, Communication & Ownership
LinkedIn Outreach: Experience planning and managing LinkedIn prospecting campaigns, personalized messaging, follow-up sequences, and lead engagement.
Communication: Good written English, particularly for personalized LinkedIn messages and business outreach.
Ownership & Initiative: Ability to work independently, meet lead generation targets, and proactively i