Freelance Performance Marketer

Description:

Pureeza by Mehvish Arif, a growing name in the fashion industry, is currently hiring a Freelance Performance Marketer to spearhead digital marketing campaigns and drive measurable sales results. This opportunity is ideal for individuals with a strong background in performance marketing specifically for fashion or lifestyle brands and a demonstrated track record of boosting e-commerce conversions through data-driven strategies.

The selected candidate will be responsible for planning, executing, and optimizing digital campaigns across Meta Ads and Google Ads platforms, improving organic visibility through effective SEO techniques, and building optimized sales funnels tailored to the fashion e-commerce audience. The role also requires deep analytics capabilities to monitor performance and optimize return on ad spend (ROAS).

Given the need for brand alignment and coordination, Lahore-based availability is mandatory, even though the role is freelance in nature. This includes regular communication with the brand owner and alignment on campaign creatives, budgets, and product launches.

Key Responsibilities:

• Plan and execute paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads

• Implement and manage end-to-end SEO strategies for increased organic traffic

• Create, test, and refine sales funnels to boost lead-to-sale conversions

• Monitor, report, and analyze performance metrics to improve campaign efficiency

• Coordinate closely with the brand team in Lahore for campaign alignment and execution

• Ensure campaigns are tailored for fashion audiences with a clear focus on ROI

Key Requirements:

• Demonstrated experience in performance marketing for well-known fashion or lifestyle brands

• Expertise in Meta Ads, Google Ads, and SEO best practices

• Deep understanding of sales funnels and e-commerce sales psychology

• Proficient in Google Analytics and performance monitoring tools

• Strong communication and coordination skills

• Must be based in Lahore for ongoing in-person or direct coordination