Digital Performance Specialist

Description:

Duties & Responsibilities:

· To set up, manage and optimize campaigns and display ads across various channels (including Google, Facebook & Instagram)

· To perform Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

· To allocate, analyze and modify ad spends and target audience/ market segmentation

· To analyze insights from KPIs and ROI and apply findings for strategic planning

· To research and stay up to date on new industry trends in order to help the brand adapt and innovate

· To set targets for the brand to achieve optimal awareness, engagement and growth

Requirements:

· To have a minimum of 2 years of relevant experience

· To have strong communication and interpersonal skills

· To have strong organizational skills

· To be responsible and take ownership

· To be transparent and trustworthy

· To have a positive and supporting attitude

· To be able to multitask and manage stress