Associate Media Planner

Description:

Adcom Leo Burnett, a leading advertising agency, is currently seeking experienced Associate Media Planners and Media Planners to join their Karachi office. The ideal candidates will have 2 to 4 years of hands-on experience managing full-funnel media campaigns within conventional media channels.

In this role, you will be responsible for planning, strategizing, and executing media plans that effectively reach and engage target audiences across various traditional media platforms such as TV, radio, print, and outdoor advertising. Your expertise will contribute to optimizing media spend and delivering measurable business outcomes aligned with client objectives.

Candidates should demonstrate a strong understanding of media buying and planning processes, audience insights, and campaign analytics. The ability to collaborate cross-functionally with creative and account teams is essential for success in this position.

Key Responsibilities:

• Develop comprehensive media plans covering the full marketing funnel

• Analyze market trends and consumer behavior to inform media strategies

• Manage budgets and optimize media spend for maximum ROI

• Coordinate with media vendors and negotiate contracts

• Track campaign performance and provide actionable insights to stakeholders