Trade Marketing Manager

Description:

🎯 Urgent Hiring | Brand & Trade Marketing Manager
🏭 Industry: FMCG (Non-Food)
📍 Location: Karachi
🎓 Education: BBA / MBA in Marketing
🧑‍💼 Experience: 3–5 Years in FMCG (Non-Food Category Preferred)
We are hiring on behalf of our esteemed client in the FMCG sector for the position of Brand & Trade Marketing Manager. This role requires a proactive, creative, and strategic marketing professional who can lead brand positioning and trade marketing initiatives across multiple channels.

🔹 Key Responsibilities Include:
Develop and execute brand strategies to drive market share
Plan and implement trade marketing campaigns and promotions
Collaborate with sales teams to ensure alignment on go-to-market strategies
Analyze market trends, consumer insights, and competitor activities
Manage ATL/BTL activities, product visibility, and POS materials
Monitor ROI and effectiveness of marketing spend