Description:
DirxLab is looking for an experienced Social Media Marketing Manager to join our team in Clifton, Karachi.
Key Responsibilities
- Plan, execute, and manage social media marketing campaigns across relevant platforms.
- Develop strategies to generate qualified leads and support business growth.
- Monitor and optimize campaign performance, engagement, and lead-generation results.
- Manage and analyze digital marketing budgets and campaign spending.
- Track key performance indicators (KPIs) and prepare regular performance reports.
- Coordinate with the content/design team to ensure effective and engaging social media campaigns.
- Stay updated on social media trends, advertising tools, and digital marketing best practices.
Requirements
- 4+ years of relevant experience, preferably in a software house or technology company.
- Strong hands-on experience with social media marketing and paid campaigns.
- Proven understanding of lead generation and campaign optimization.
- Strong analytical and communication skills.
- Ability to manage budgets and make data-driven marketing decisions.