Social Media Executive

Description:

Expobird is actively seeking a Social Media Executive (Female) who lives and breathes social media trends, understands how to make reels go viral, and can craft engaging content that resonates with target audiences. If you're someone who knows how to manage brand voices across platforms while staying ahead of digital trends, this full-time opportunity in PECHS Block 2, Karachi could be your perfect fit!

As a Social Media Executive, you’ll take ownership of our digital presence, manage community engagement, and drive growth through creative strategies and strong visual storytelling. You’ll be part of a fast-paced and creative environment where your insights and content ideas can make a real difference.

Key Responsibilities:

• Manage daily content planning and scheduling across all major platforms (Instagram, Facebook, LinkedIn, etc.)

• Execute and optimize campaigns via Meta Business Suite

• Analyze social media trends and adapt content strategies accordingly

• Create engaging reels, stories, and posts using tools like Canva and CapCut

• Craft compelling captions and content hooks that drive engagement

• Actively manage community engagement—responding to comments, DMs, and messages

• Monitor and report performance metrics and KPIs on a regular basis

• Collaborate with the design and marketing teams for cohesive branding and messaging

• Keep up with algorithm changes, platform updates, and trending audio/visual formats

Required Skills & Qualifications:

• At least 1 year of relevant experience in social media management

• Solid knowledge of Meta Business Suite and campaign optimization

• Familiarity with design and editing tools like Canva and CapCut

• Excellent communication and content writing skills

• Strong sense of what’s trending and how to tailor content for different audiences

• Creative mindset and ability to adapt to new styles and formats

Work Details:

• 📍 Location: PECHS Block 2, Karachi

• 🕒 Job Type: Full-time

• 👩‍💻 Gender Preference: Female