Senior Performance Marketer

Description:

We are looking for a talented and experienced Senior Performance Marketing Manager who will be responsible for driving development and execution of acquisition strategies for the business/brand across all marketing channels.

Responsibilities:

• Plan and manage digital marketing budget and ensure budget is spent across performance channels efficiently.
• Maintain and manage all social media channels.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Strong Analytical Skills & Decision-making skills.
• Develop and execute a robust performance marketing strategy, including digital prospecting and remarketing campaigns.
• Plan and execute key traffic KPIs via paid, organic, and owned media channels.
• Utilize marketing automation and lead generation strategies for efficiency.
• Stay updated on the latest performance marketing trends and technologies.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Prior experience in multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and social media.
• Strong campaign and channel analysis skills, proficient in tools like Google Analytics.
• Data-driven mindset, utilizing analytics and consumer behavior insights to drive actionable recommendations.
• Excellent communication and problem-solving skills.
• Learner attitude and commitment to the job.