Description:
Noxlumyn is looking for a Senior Media Buyer to take ownership of our paid acquisition engine. This role goes beyond managing ad accounts. We need someone who thinks like both a creative strategist and a performance operator: someone who understands what makes ads work, can generate strong angles and hooks, and can turn performance data into better campaigns.
You will run and improve campaigns across Meta Ads (60–70% of spend) and Google Ads (20–30%), while continuously testing new creative concepts, messaging angles and audience strategies. The role requires someone who owns outcomes, moves quickly in a startup environment and works with minimal supervision.
Key Responsibilities
Paid Media Management
- Launch, manage and optimise campaigns across Meta Ads (primary channel) and Google Ads
- Monitor performance daily and optimise budgets, targeting and bidding strategies
- Track and analyse key metrics, including CPA, ROAS, CTR, CVR and CPC
- Identify performance trends and make data-driven optimisation decisions
Creative Strategy & Testing
- Develop and run a structured creative testing pipeline
- Generate new ad concepts, hooks and messaging angles
- Write high-converting ad copy for different audiences and funnel stages
- Research industry trends, competitors and emerging creative formats
- Identify winning creative patterns and scale them through iterations
Creative Production & Collaboration
- Act as the primary link between the marketing and design teams
- Write clear creative briefs and copy for ad concepts
- Give designers direction based on campaign performance data
- Review creative output to ensure it aligns with campaign goals
- Maintain a steady pipeline of new creatives for testing
Reporting & Insights
- Analyse campaign and creative performance regularly
- Share clear insights on what worked, why it worked and what to test next
- Maintain organised reporting and documentation of experiments
Requirements
- 3+ years of hands-on experience managing Meta Ads campaigns
- Experience running Google Ads campaigns
- Proven track record running paid campaigns for the US market, with at least $50k monthly spend
- Experience owning campaign performance, not just assisting with execution
- Strong analytical skills and the ability to interpret performance data
- Ability to develop creative concepts, write compelling copy and hooks, and explain why certain creatives outperform others
- Clear communication, including the reasoning behind campaign decisions
- Proactive and initiative-driven, comfortable in a fast-paced startup environment