Senior Creative Content Writer

 

Description:

We are seeking a highly skilled, proactive, and digitally savvy Senior Creative Content Writer

to lead content ideation, strategy, and execution across web, mobile, and digital campaigns.

You’ll be responsible for crafting compelling, performance-driven content that aligns with

brand tones of voice, user journeys, and SEO/ASO principles.

This is an end-to-end role- from requirement gathering and keyword research to creating

long- and short-form content, executing marketing campaigns, and analyzing performance.

You’ll work closely with UI/UX designers, developers, and marketing strategists to create

standout experiences that inform, engage, and convert.

Location

Islamabad

Responsibilities

● Lead content creation for websites, apps, campaigns, and digital experiences across

various industries.

● Demonstrate a strong understanding of different customer tones of voice, adapting

messaging and copy to suit each brand’s identity and target audience.

● Participate in client discovery and business requirement sessions to understand

project goals, user personas, and messaging needs.

● Work collaboratively with UI/UX teams to influence user flows, microcopy, CTAs, and

content hierarchy.

● Plan, write, and optimize App Store and Play Store listings using ASO strategies.

● Develop end-to-end content marketing campaigns, including content calendars,

campaign assets, and distribution strategy.

● Deliver and implement content via CMS platforms, ensuring consistency, accuracy,

and proper formatting.

● Write and publish technical blog posts, internal newsletters, case studies, and

thought leadership articles.

● Create and maintain editorial guidelines, tone of voice documentation, and content

strategy frameworks for clients.

● Review developed platforms to ensure all content aligns with UX and brand

guidelines.

● Conduct content audits and QA to improve readability, discoverability, and

conversion.

● Stay current on industry trends, tools, and formats to ensure our content is

forward-thinking and competitive.

● Write and publish weekly blogs and technical updates highlighting recent projects,

features, and trends at TenTwenty.

● Manage client-facing communication for content sharing, feedback, and

documentation.

● Support content placement on CMS and apps after delivery to the development

team.

 

Required Skills

Must have

● 3+ years of experience in creative, digital, or technical content writing.

● Native-level English proficiency (Arabic is a plus).

● Proven ability to write with clarity, empathy, and creativity across multiple tones and

platforms.

● Experience with SEO and ASO content strategies, including the use of short- and

long-tail keywords.

Solid understanding of web/app design processes and user experience principles.

● Ability to plan and lead full content marketing campaigns with measurable objectives.

● Excellent communication and stakeholder management skills.

● Highly detail-oriented with a strong sense of ownership, accuracy, and quality control.

● Comfortable managing multiple content projects and deadlines simultaneously.