Description:
RAAHI is a premium Pakistani streetwear brand inspired by the journeys, landscapes, and culture of Pakistan. We are building more than a clothing brand—we are creating a globally recognized fashion house driven by timeless design, exceptional craftsmanship, and authentic storytelling.
As we prepare for the launch of our first collection, we are looking for an ambitious Senior Brand & Marketing Manager to lead our marketing efforts and help shape the future of RAAHI.
About the Role
This is a leadership position responsible for building and executing RAAHI’s brand and marketing strategy across every customer touchpoint.
From collection launches and campaign planning to photoshoots, influencer collaborations, content creation, and digital marketing, you will be responsible for ensuring every campaign reflects the identity and vision of RAAHI.
You will work closely with the Founder & CEO and the Creative Director to bring every collection to life while helping establish RAAHI as one of Pakistan’s leading premium clothing brands.
Key Responsibilities
- Develop and execute collection-specific brand and marketing strategies.
- Lead all product launch campaigns from concept to execution.
- Plan and manage campaign photoshoots, video productions, and creative content.
- Coordinate photographers, videographers, stylists, models, makeup artists, production teams, and external agencies.
- Manage RAAHI’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms.
- Build and maintain the brand content calendar.
- Plan and execute influencer marketing campaigns and creator collaborations.
- Identify and manage strategic partnerships that strengthen the RAAHI brand.
- Oversee paid digital marketing campaigns across Meta, Google, TikTok, and other relevant platforms.
- Manage PR initiatives, media relations, and brand storytelling.
- Monitor campaign performance and optimize marketing initiatives through data-driven insights.
- Manage marketing budgets and ensure campaigns are delivered on time and within budget.
- Build strong relationships with media, agencies, influencers, photographers, production partners, and other key stakeholders.
- Collaborate closely with internal teams to ensure timely execution of campaigns.
- Ensure every customer touchpoint reflects RAAHI’s premium brand positioning and values.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field is preferred.
- 3+ years of experience in brand management, marketing, or fashion/lifestyle marketing.
- Experience in premium fashion, luxury, or consumer brands will be an advantage.
- Proven experience leading product launches and integrated marketing campaigns.
- Strong understanding of digital marketing, social media, performance marketing, and brand building.
- Experience managing professional photoshoots, campaign productions, and creative projects.
- Excellent project management and organizational skills.
- Strong communication, leadership, and interpersonal abilities.
- Passion for fashion, branding, storytelling, and building premium consumer brands.