Ppc

Description:

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns targeting US customers.
• Generate qualified leads for home remodeling and construction businesses.
• Conduct keyword research, competitor analysis, and location targeting.
• Manage budgets, bidding strategies, negative keywords, and ad testing.
• Set up and verify conversion tracking for calls and form submissions using GTM and GA4.
• Collaborate with our team to improve landing pages and conversion rates.
• Report on lead quality, cost per lead, and campaign performance.

Ideal Candidate

• Has hands-on experience managing Google Ads campaigns for the US market.
• Can provide case studies or campaign reports showing proven results.
• Understands the home remodeling industry, including services such as kitchen remodeling, bathroom remodeling, and home additions.
• Understands local lead generation, customer search intent, and service-area targeting.
• Can independently identify wasted spend and improve campaign performance.
• Has strong analytical and communication skills.