Media Buyer

Description:

Key Responsibilities:

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook & Instagram
• Develop campaign strategies focused on improving ROAS, CPA, CTR, and overall profitability
• Analyze campaign performance data and make data-driven optimization decisions
• Manage audience research, targeting, retargeting, and funnel strategies
• Work closely with the creative team to develop winning ad angles, hooks, and concepts
• Conduct A/B testing for creatives, audiences, placements, and campaign structures
• Monitor daily campaign performance and identify growth opportunities
• Prepare performance reports with actionable insights and recommendations
• Stay updated with Meta Ads changes, best practices, and industry trends

Requirements:

• 2–3 years of hands-on experience managing Meta Ads (Facebook & Instagram)
• Previous experience working in an advertising agency is a must
• Proven experience managing e-commerce advertising campaigns
• Strong understanding of Meta Ads Manager, campaign structures, and optimization strategies
• Experience with scaling campaigns while maintaining profitability
• Understanding of performance creatives, customer journey, and conversion funnels
• Strong analytical skills with the ability to interpret campaign data
• Self-managed, proactive, and result-oriented mindset