Marketing Executive

Description:

OPAD is actively seeking a Marketing Executive to join their team in Clifton, Karachi, specializing in skin care and hygiene products. This role is ideal for professionals with a solid background in FMCG retail marketing who are passionate about consumer behavior, product branding, and innovative marketing strategies.

As a Marketing Executive, you will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive product awareness, and increase market share in the personal care segment. You will work closely with sales, product development, and creative teams to ensure campaigns are aligned with business goals and resonate with the target market.

Key Responsibilities:

• Plan and implement marketing campaigns tailored for skin care and hygiene products

• Manage retail marketing activities including in-store promotions, POS material, and display planning

• Collaborate with the sales team to design promotional strategies and support product launches

• Analyze market trends and competitors to identify growth opportunities

• Coordinate with product development and branding teams to ensure alignment of messaging

• Manage social media content strategy and influencer collaborations as needed

• Evaluate campaign performance using KPIs and prepare analytical reports for management

Required Qualifications & Skills:

• Bachelor's or Master's degree in Marketing (BBA/MBA)

• Minimum of 2 years’ experience in FMCG retail marketing, preferably in personal care or skin care products

• Strong understanding of consumer behavior and retail dynamics

• Excellent communication, creativity, and project management skills

• Proficiency in digital marketing tools and MS Office