Description:
This is a strategic and hands-on role responsible for developing and executing RAAHI's integrated marketing, communications, and public relations strategy.
From collection launches and campaign planning to media relations, influencer partnerships, brand collaborations, and event management, you will play a key role in shaping how RAAHI is introduced to the world.
Working closely with the Founder & CEO, Brand Team, and Creative Team, you will ensure every public-facing interaction reflects RAAHI's premium identity, vision, and long-term ambitions.
Key Responsibilities:
Brand Marketing
- Develop and execute annual and collection-specific marketing strategies.
- Plan and manage product launch campaigns across digital and offline platforms.
- Create integrated marketing campaigns that strengthen brand awareness and customer engagement.
- Monitor campaign performance and prepare reports with insights and recommendations.
- Manage marketing budgets and campaign timelines.
Public Relations
- Develop and implement RAAHI's public relations strategy.
- Build and maintain strong relationships with journalists, fashion editors, magazines, media houses, television networks, and digital publications.
- Prepare and distribute press releases, media kits, and official brand announcements.
- Secure editorial coverage, interviews, product features, and media placements.
- Manage the brand's reputation and corporate communications.
Influencer & Celebrity Partnerships
- Identify, negotiate, and manage influencer, creator, celebrity, and ambassador collaborations.
- Build long-term partnerships aligned with RAAHI's premium positioning.
- Oversee influencer campaigns from planning through execution and reporting.
Events & Brand Activations
- Plan and coordinate collection launches, press previews, pop-up events, fashion events, and brand activations.
- Manage collaborations with hotels, restaurants, travel companies, artists, photographers, and other premium lifestyle brands.
- Ensure every event delivers a premium and memorable brand experience.
Digital Marketing & Communications
- Contribute to content planning, campaign messaging, storytelling, and creative direction.
- Coordinate email marketing, digital campaigns, and community engagement initiatives.
- Ensure brand consistency across LinkedIn, Instagram, TikTok, Facebook, YouTube, the website, and all marketing materials.
Strategic Communications
- Maintain a consistent tone of voice across every public communication.
- Assist in developing communication strategies during product launches and important company announcements.
- Support crisis communication planning and reputation management when required.
- Identify new opportunities to increase RAAHI's visibility within Pakistan and internationally.
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- 4+ years of experience in Marketing, Public Relations, Brand Communications, or Integrated Marketing.
- Previous experience within fashion, luxury, retail, lifestyle, hospitality, or premium consumer brands is highly preferred.
- Excellent written and verbal communication skills in English.
- Strong understanding of branding, storytelling, digital marketing, and public relations.
- Proven experience managing integrated marketing campaigns.
- Existing relationships with media professionals, journalists, influencers, celebrities, or agencies are highly desirable.
- Experience planning events, launches, or brand activations.
- Strong organisational and project management skills with excellent attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Creative thinker with excellent problem-solving abilities.
- Passion for fashion, branding, design, travel, culture, and storytelling.
- Knowledge of Pakistani streetwear culture and global fashion trends is a strong advantage.