Lead Generation Specialist

Description:

MarcoPolo Media Pakistan is a growing digital agency offering Website Design & Development, Social Media Marketing, SEO, and Software Solutions. We’re looking for a Lead Generation Specialist who can bring in new clients and projects to help us expand further.

Key Responsibilities:

Requirements:

• • Identify target markets and potential clients (both local and international).
  • Generate leads through LinkedIn outreach, cold email, WhatsApp campaigns, Facebook marketing, and freelance platforms.
  • Qualify leads and pass them to the sales team.
  • Maintain and update a lead tracker or CRM.
  • Provide weekly reports on leads and conversions.
  • Previous experience in lead generation or digital marketing.
  • Familiarity with LinkedIn Sales Navigator, email automation tools, and CRM platforms.
  • Strong communication and negotiation skills.
  • Self-motivated, goal-driven, and able to work independently.