Description:
As a Graphic Designer at Melcor, you will be responsible for creating high-quality visual content across our social media channels, websites, marketing campaigns, presentations, and other digital touchpoints.
The role goes beyond simply creating attractive graphics. We are looking for someone who understands how design contributes to attention, engagement, reach, follower growth, shares, comments, and overall brand recognition.
You should be comfortable taking a brief or idea, developing a strong visual direction, and adapting that concept into effective digital formats across major social and marketing platforms.
Key Responsibilities
- Design social media posts, carousels, Stories, Reels, thumbnails, banners, ads, presentations, infographics, and campaign creatives for platforms including Instagram, Facebook, LinkedIn, and X.
- Create and edit short-form videos, motion graphics, product demos, subtitles, transitions, and promotional content.
- Work with Marketing, Media, and Product teams to turn briefs, scripts, campaign ideas, and product concepts into effective visual content.
- Maintain Melcor’s visual identity across platforms through consistent typography, color, layout, imagery, and reusable design templates.
- Create platform-appropriate content focused on improving reach, engagement, follower growth, shares, saves, comments, and watch time, while managing multiple projects and deadlines.
Required Skills & Qualifications
- 2+ years of professional graphic design experience.
- Bachelor's degree in Graphic Design, Visual Communication Design, Fine Arts, or a related field, or equivalent professional experience.
- A strong portfolio demonstrating work across digital design, social media, branding, marketing creatives, and visual communication.
- Strong proficiency in:
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- DaVinci Resolve
- CapCut
- Experience creating and editing social media videos, Reels, Stories, motion graphics, and short-form content.
- Strong understanding of:
- Typography
- Visual hierarchy
- Layout
- Composition
- Color theory
- Spacing
- Branding
- Digital design principles
- Ability to understand a creative brief and independently develop it into an effective visual solution.
- Understanding of how creative formats and audience behavior differ across major social media platforms.
- Strong attention to detail and a high standard for visual quality.
- Good communication and collaboration skills.
- Ability to receive feedback, iterate quickly, and work effectively with Marketing, Media, Product, and other teams.
- Ability to work independently, manage priorities, and deliver multiple projects within deadlines.
Good to Have
- Experience with Adobe InDesign, Canva, Figma, or other modern design and prototyping tools.
- Experience designing for technology, SaaS, software, AI, or other digital-product companies.
- Experience with animated typography, motion graphics, product demos, promotional videos, and other motion-led creative formats.