Google Ads Expert

Description:

Experience Required: 1-2+ Years of proven track record

About the Role:

We are looking for a high-intent Google Ads Expert who knows how to capture ready-to-buy traffic and convert it into high-quality leads. If you master Search intent, know how to build bulletproof negative keyword lists, and can dominate the impression share for the lowest possible cost.

Key Responsibilities:

Campaign Management: Set up, monitor, and scale Google Search, Call-Only, Display, and Performance Max (PMax) campaigns.

Keyword Strategy: Perform advanced keyword research, competitive analysis, and aggressive negative keyword management to eliminate wasted spend.

Optimization: Continuous optimization of bidding strategies (CPA, ROAS, Maximize Conversions), Quality Score, and ad relevance.

Conversion Tracking: Ensure Google Tag Manager (GTM), Conversion Tracking, and GA4 are tracking seamlessly.

Landing Page Insights: Work on improving the Landing Page experience and mobile-first layouts to boost conversion rates.

Requirements:

Proven experience running profitable Google Ads campaigns (Lead Gen).

Expertise in Google Analytics 4 (GA4), Google Tag Manager, and setting up custom events.

Strong understanding of ad copywriting (headlines and descriptions) that drive high CTR.

Data-driven mindset; ability to audit existing accounts and spot leaks quickly.