Digital Marketing Specialist

Description:

UnrealPays is actively hiring a Social Media Marketing (SMM) & Meta Ads Specialist to join their dynamic team. This is an exciting opportunity for a creative and data-driven marketing professional passionate about digital strategy and campaign execution. The role is open for onsite employment in Karachi or remote work for candidates from other cities in Pakistan.

The ideal candidate should possess a strong grasp of social media advertising, brand positioning, marketing automation, and analytics. This position is perfect for someone who thrives in a fast-paced, performance-based environment and is eager to drive impactful results.

Key Responsibilities:

• Strategize, execute, and optimize Meta ad campaigns (Facebook & Instagram)

• Plan and coordinate engaging content for social media platforms

• Develop and maintain brand image and positioning across channels

• Design and manage digital sales funnels and marketing automation strategies

• Monitor, analyze, and report campaign performance metrics and KPIs

Requirements:

• At least 2 years of experience in Social Media Marketing and Meta Ads management

• Solid understanding of the connection between marketing and sales funnels

• Hands-on experience with Meta Business Suite, Google Analytics, Canva, and related digital tools

• Ability to work independently, demonstrate initiative, and deliver measurable results

Perks & Benefits:

✨ Growth-focused and performance-based work culture
✨ Opportunity to collaborate with a dynamic, cross-functional team
✨ Flexible working model: onsite for Karachi, remote for other cities
✨ Fixed working hours: 10:00 AM to 7:00 PM, Monday to Friday