Digital Marketing Manager and Website Developer

Description:

Key Responsibilities:

• Website Development and Management:

• Design, develop, and maintain the company website.
• Ensure the website is user-friendly, visually appealing, and optimized for search engines.
• Monitor website performance, troubleshoot issues, and implement necessary updates.
• Collaborate with the design team to create and integrate engaging visual content.

• Digital Marketing:

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, PPC, and SEO.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize strategies.
• Create and manage content for social media platforms, ensuring consistent brand messaging and engagement.
• Conduct market research to identify trends and opportunities for growth.

• SEO and Analytics:

• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
• Utilize web analytics tools to track and measure the effectiveness of digital marketing efforts.
• Analyze data to identify trends, insights, and opportunities for improvement.

• Content Creation:

• Write, edit, and publish engaging content for the website, blog, social media, and other digital platforms.
• Collaborate with the content team to develop creative ideas and concepts.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
• Proven experience in website development and digital marketing.
• Proficiency in HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress).
• Strong understanding of SEO, PPC, and social media marketing.
• Experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.