Digital Marketing Executive

Description:

Citrine is a premium leather lifestyle brand looking for a results-driven Digital Marketing Executive to manage and optimize our digital marketing efforts. This role is ideal as a part-time opportunity, requiring approximately 2–3 hours per day during evenings.

Responsibilities

• Manage and optimize Meta (Facebook & Instagram) and Google Ads.
• Improve website traffic, conversions, and ROAS.
• Monitor performance using Google Analytics (GA4) and Meta Pixel.
• Optimize SEO and Shopify product listings.
• Conduct competitor research and identify growth opportunities.
• Share regular performance reports and recommendations.

Requirements

• 2–4 years of experience in digital marketing, preferably in e-commerce, fashion, or luxury brands.
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, and SEO.
• Experience with Shopify or similar e-commerce platforms.
• Analytical, proactive, and able to work independently.