Creative Strategist

Description:

We are looking for a Creative Strategist Lead who understands how to build and scale winning ads on Meta.

We don’t just need someone who makes creatives. we need someone who understands why an ad wins, how to structure it, and how to consistently bring winning results.

Key Responsibilities:

• Develop high-converting ad concepts for Meta (Facebook & Instagram)
• Research competitors and identify winning ads
• Break down hooks, angles, offers, and ad structures
• Lead creative strategy discussions within the team
• Build and manage structured ad testing frameworks
• Collaborate with designers & video editors to produce performance-driven creatives
• Analyze performance metrics (CTR, Hook Rate, Conversion Rate, ROAS)
• Optimize and scale winning ads systematically

Requirements:

• 3+ years of experience in Creative Strategy / Performance Marketing
• Strong understanding of Meta Ads ecosystem
• Proven experience in building and scaling winning ads
• Strong grip on ad psychology, hooks, UGC structure & offer positioning
• Data-driven mindset with strong analytical skills
• Experience working with DTC / E-commerce brands preferred
• Strong leadership and communication skills