Business Executive – Email Marketing & Client Acquisition

Description:

Pals Innovations is looking for a Business Executive who can drive client acquisition through strategic email marketing. The ideal candidate will know how to hunt leads using tools like Apollo, Lusha, or LinkedIn, craft compelling outreach messages, and convert prospects into clients within our niche industries.

Key Responsibilities

• Research and identify potential clients according to company niche
• Build targeted lead lists using tools like Apollo, Lusha, and LinkedIn Sales Navigator
• Craft and send personalized cold emails to prospects
• Follow up strategically to convert leads into sales opportunities
• Maintain CRM records and report outreach progress

Requirements

• Proven experience in cold email outreach, lead generation, or business development
• Familiarity with Apollo, Lusha, Hunter.io, and LinkedIn prospecting
• Strong written communication and persuasive skills
• Ability to understand client pain points and pitch solutions effectively
• Confident, target-driven, and results-oriented
• Comfortable working night shift (US business hours)