Aso Specialist

Description:

We’re looking for a talented ASO Specialist with 1.5 to 2 years of proven experience in app store optimization and mobile growth strategies to join our dynamic team at Enzipe.

Note: Candidates must have hands-on experience working with tool-based or software-based applications for App Store Optimization (ASO). Applicants whose ASO experience is limited to e-commerce platforms will not be considered, as this role specifically requires experience with non–ecommerce, tool-based apps.

Job Description & Responsibilities:

• Develop and implement effective ASO strategies to increase app visibility, downloads, and conversion rates.
• Conduct keyword research and optimize app titles, descriptions, and metadata for both iOS and Android platforms.
• Use creative strategies to drive organic traffic and boost app rankings.
• Collaborate with UI/UX designers and Flutter developers to enhance user experience and resolve UI/production-related challenges.
• Monitor app performance metrics and competitor analysis to identify growth opportunities.
• Work on tools-based apps and suggest improvements for better performance and engagement.
• Stay updated with the latest ASO trends, algorithms, and best practices.

Requirements:

• 1.5 to 2 years of hands-on ASO experience (Android & iOS).
• Strong understanding of app store algorithms, analytics tools, and A/B testing.
• Excellent keyword research, market analysis, and content optimization skills.
• Attention to detail and data-driven decision-making mindset.
• Ability to collaborate effectively with cross-functional teams (design, development, marketing).