Description:
We are looking for a YouTube Content Strategist who understands how to combine content, analytics, and strategy to improve video performance and channel growth. The ideal candidate should have a strong understanding of YouTube trends, audience behavior, content optimization, and coordination with the editing team to ensure every video meets performance and quality standards.
Key Responsibilities:
- Research and create engaging YouTube video titles based on trends, audience behavior, and content relevance.
- Research and suggest creative thumbnail ideas that improve click-through rates and attract viewers.
- Analyze YouTube data and performance metrics to identify opportunities for improving video reach, engagement, and retention.
- Coordinate closely with the editing team to ensure videos are aligned with content strategy and optimized based on performance insights.
- Manage and track video upload timelines to ensure content is scheduled and published consistently.
- Schedule and upload videos on YouTube as per the content calendar.
- Conduct competitor research to identify successful content patterns, trends, and opportunities for channel growth.
- Maintain content quality standards and ensure all published videos align with the brand’s expectations.
Requirements:
- Strong understanding of YouTube analytics, performance metrics, and content optimization.
- Ability to manage video timelines, scheduling, and publishing workflows efficiently.
- Experience in coordinating with video editors / creative teams to improve video output based on data.
- Strong research and analytical skills with the ability to spot trends and content opportunities.
- A keen eye for detail and strong sense of quality control.
- Understanding of YouTube content strategy, titles, thumbnails, and audience engagement.
- Ability to work in a fast-paced environment and manage multiple video workflows effectively.