Description:
We are looking for a skilled and creative TikTok Shop Portfolio Manager to oversee and grow multiple TikTok Shop accounts. The ideal candidate will have hands-on experience with TikTok Shop operations, product portfolio management, campaign optimization, and driving sales through TikTok’s eCommerce ecosystem. This role is perfect for someone who understands how to leverage TikTok trends, influencer collaborations, and performance marketing to maximize revenue across diverse product categories.
KEY RESPONSIBILITIES
- Manage multiple TikTok Shop portfolios, ensuring smooth operations across product categories.
- Oversee product uploads, listings, inventory updates, and account health.
- Develop and execute TikTok Shop campaigns to drive traffic and sales.
- Collaborate with influencers and affiliates to boost product visibility.
- Handle Creator & Affiliate Management to expand reach and conversions.
- Monitor analytics and optimize campaigns for maximum ROI.
- Identify winning products/videos and amplify them through GMV Max campaigns.
- Coordinate with the marketing team to align TikTok Shop activities with overall eCommerce goals.
- Ensure compliance with TikTok Shop policies and guidelines.
PRIORITY REQUIREMENTS
- TikTok Shop Onboarding – Shop setup, product/catalog setup, Seller Center, Shopify integration, and account health.
- TikTok Shop Fulfillment – Knowledge of MCF, FBT, 3PL, Shopify order flow, and TikTok Shop order handling.
- Creator Affiliate Campaigns – Outreach, collaborations, product sampling, communication, and performance tracking.
- CAP-Style Campaigns – Activating multiple creators in the first 30–60 days to drive content and sales momentum.
- Cold Start / Order Seeding Support – Launch support for new TikTok Shops, early traction, reviews/orders, and coordination with external providers.
- GMV Max & Social Amplification – Identifying winning videos, boosting top-performing content, and coordinating with ads teams.
- Promotions & Discounts – Experience with coupons, discounts, affiliate commissions, flash deals, and promotional setup.
REQUIREMENTS
- Proven experience managing TikTok Shop portfolios or similar eCommerce platforms.
- Strong understanding of TikTok trends, influencer marketing, and content strategies.
- Fluent English communication skills (spoken and written).
- Knowledge of digital marketing, paid ads, and performance optimization.
- Excellent communication and organizational skills.
- Ability to work independently and meet sales targets.
- Prior experience in eCommerce or Amazon services is a plus.