Thought Leadership Content Marketer

Description:

Thahal ITS is seeking a strategic and creative Thought Leadership Content Marketer for placement with a mission-driven nonprofit client. This role focuses on elevating the personal brand and thought leadership presence of the client’s Founder & CEO, while building organizational authority through engaging and insight-driven content across multiple platforms.

This is a hands-on position ideal for someone who excels at executive ghostwriting, editorial development, and audience-focused storytelling—and who can deliver consistent output with a sharp eye for quality and message alignment.

Key Responsibilities

• Content Strategy & Execution

Develop and manage a thought leadership content strategy aligned with the client’s voice, mission, and target audiences.

• Executive Ghostwriting

Draft long- and short-form content on behalf of the Founder & CEO—including articles, blogs, op-eds, LinkedIn posts, and speaking abstracts.

• Content Creation Across Formats

Translate complex ideas into a variety of content types including infographics, social media posts, whitepapers, video scripts, and slide decks.

• Editorial Planning & Development

Maintain a consistent publishing calendar. Conduct interviews with internal and external stakeholders to inform content and ensure thought leadership relevance.

• SEO & Content Optimization

Optimize content for SEO, readability, and platform engagement. Ensure tone, format, and channel alignment.

• Audience Growth & Distribution

Oversee distribution of executive content on platforms such as LinkedIn and the organization’s blog. Identify ways to increase visibility and engagement.

• Analytics & Performance Reporting

Track metrics such as traffic, shares, engagement, and backlinks. Use data to adjust strategies and improve future performance.

Qualifications Required:

• 3–5 years of experience in content marketing, executive ghostwriting, or editorial strategy.
• Strong portfolio showcasing published thought leadership content.
• Ability to distill complex insights into compelling, engaging narratives.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs), analytics (e.g., Google Analytics), and content platforms (e.g., WordPress, HubSpot).
• Confidence interviewing C-suite leaders and subject-matter experts.
• Strong time management and ability to meet deadlines without supervision.

Preferred:

• Experience in nonprofit, B2B, or mission-driven sectors.
• Knowledge of content licensing, research citation, and editorial ethics.
• Familiarity with personal brand development and video/podcast content formats.
• Comfort using AI writing assistants with proper oversight.