Social Media Marketing Specialist

Description:

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as LinkedIn,Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

As a Social Media Specialist at Pangea Worldwide, you’ll help develop brand awareness about our company through social media. More specifically, you’ll get to:

- write long- and short-form social media messages that attract new clients and engage current clients.

- keep our website updates with latest content

- use data to analyse what’s working, what’s not, and reinforce or refocus key messages accordingly

- wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data

- help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions