Social Media Marketing Specialist

Description:

Requirements:

• Hands-on experience managing Meta Ads campaigns on Facebook & Instagram
• Service industry experience is a MUST
• Real estate marketing experience is strongly preferred
• Strong understanding of Meta Ads Manager, campaign structures, audience targeting and retargeting
• Experience running lead generation and conversion-focused campaigns
• Ability to manage budgets and optimize campaigns based on performance
• Strong understanding of key metrics including CPL, CTR, CPM, CPC and ROAS
• Experience with A/B testing of audiences, creatives, copy and campaign strategies
• Ability to work independently, meet KPIs and adapt strategies based on results

Role Overview:

• Plan, launch and manage Facebook & Instagram advertising campaigns
• Set up and optimize lead generation, conversion and retargeting campaigns
• Research target audiences, competitors and market trends
• Test different audiences, ad creatives, copy and campaign structures
• Manage and optimize daily/monthly advertising budgets
• Track leads, campaign performance and KPIs through reporting sheets
• Continuously test, optimize and scale campaigns based on results