Social Media Marketing Specialist

Description:

Eways Technologies PVT Limited is seeking a passionate Social Media Marketing Specialist to drive brand awareness, enhance community engagement, and shape our online presence. This role offers the chance to work at the forefront of digital strategy, where your creativity and analytical thinking will help build a strong brand identity across multiple platforms.

Key Responsibilities:

• Develop and implement robust social media strategies aligned with company objectives

• Create high-quality, engaging content (text, images, videos, infographics) for various platforms

• Manage social media accounts, maintaining brand voice and messaging consistency

• Actively engage with the online community, responding to comments and initiating conversations

• Plan, execute, and monitor social media ad campaigns for lead generation and conversions

• Analyze campaign performance using analytics tools, tracking KPIs and generating reports

• Stay updated on the latest trends, algorithms, and emerging platforms to refine strategy

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field

• Demonstrated success in social media marketing with a supporting portfolio

• Proficiency in social media management tools and analytics platforms

• Exceptional writing and communication skills

• Creative mindset with strong content ideation capabilities

• Analytical ability to derive insights from metrics and inform decisions

• Passion for staying up-to-date with the evolving social media landscape

Why Join Us:

• Competitive salary and comprehensive benefits

• Strong focus on professional growth and career development

• Collaborative, inclusive, and forward-thinking team culture

• Be part of a mission-driven organization that values creativity and impact