Social Media & Marketing Officer

Description:

We are actively seeking a motivated and creative Social Media & Marketing Officer to join our dynamic team in Islamabad. This role offers an exciting opportunity for a driven individual who is passionate about digital marketing and eager to lead brand-building efforts through innovative social media campaigns and marketing strategies.

As a Social Media & Marketing Officer, you will be responsible for planning, creating, and executing creative marketing campaigns that enhance the company’s brand presence across multiple digital platforms. Your creativity will be key in developing engaging content that resonates with target audiences, strengthens customer engagement, and drives business growth.

You will manage day-to-day social media operations across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels, ensuring timely posting, monitoring, and responding to audience interactions. By analyzing social media metrics and trends, you will optimize campaigns and content to maximize reach and impact.

Collaboration with internal teams and external vendors will be crucial, including graphic designers, content creators, and advertising agencies to produce high-quality promotional materials and advertisements.

Beyond social media, you will support broader marketing initiatives, including event promotions, email marketing campaigns, market research, and competitor analysis. Your proactive approach and up-to-date knowledge of digital marketing trends and tools will help the company stay competitive and innovative in a fast-evolving digital landscape.

Attention to detail, strong organizational skills, and the ability to multitask and meet deadlines are essential in this role. A good understanding of branding principles, audience segmentation, and digital advertising techniques will set you apart.

Key Responsibilities:

• Develop and implement creative social media strategies and marketing campaigns

• Manage and grow the company’s social media channels, including content creation, scheduling, and community engagement

• Monitor social media performance and analyze metrics to improve campaign effectiveness

• Collaborate with graphic designers and content teams to create compelling visual and written content

• Support email marketing, event promotion, and other marketing activities as needed

• Stay informed about the latest digital marketing trends and tools to innovate and improve marketing efforts

• Conduct market research and competitor analysis to identify opportunities and challenges

• Ensure consistent brand messaging across all marketing platforms

Required Skills & Qualifications:

• Proven experience in social media management and digital marketing

• Strong creative skills with an eye for compelling content and design

• Ability to analyze social media data and generate actionable insights

• Excellent communication and interpersonal skills

• Proficiency with social media management tools and platforms

• Familiarity with digital advertising and campaign management

• Ability to work independently and as part of a team in a fast-paced environment

• Strong organizational skills and attention to detail