Description:
What you'll do
- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
- Own content calendar planning and day-to-day social media operations for Inventhub social media channels, including creative production
- Maintains online relations with customers by organizing and developing specific community-engagement programs.
- Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Develop new ideas for content and support execution of monthly campaigns, product announcements, and other company milestones to grow and engage our social audience.
- Advocate and make recommendations around social performance, channel optimization, and messaging
- Deliver regular reporting with actionable insights to improve content performance and future campaigns
What we're looking for
- Bachelor’s or master’s degree in marketing or a related field
- 1+ year proven experience in a digital marketing role, B2B experience preferred.
- You must have experience in excellent copywriting.
- You have hands-on experience managing and growing social media communities on LinkedIn, Twitter, Facebook, TikTok, and Instagram.
- Experience measuring the impact of your work, and presenting results to leadership
Nice to have
Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in creating visual content for social media will be a big plus
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Pop culture awareness. You've seen and appreciated how brands have adapted popular media into their personas and have enough pop-culture savvy to dabble in it yourself.
Benefits
- Above-market Salary
- Health insurance with 100% premium covered
- Online educational material stipend (PKR. 50K/year)
- Annual company retreat
- Flexible Timings (We believe in task delivery over timings)