Social Media Marketing

Description:

CloudStaff Technologies is actively seeking a dynamic and results-oriented Social Media Marketing (SMM) Specialist for its Publication Unit. This is an excellent opportunity for digital marketing professionals with a strong background in managing journal publication campaigns and driving meaningful engagement in the academic and publishing sector.

The ideal candidate will possess a proven ability to create and execute targeted social media strategies, run paid advertising campaigns, and convert outreach into quality leads. Creativity, performance focus, and analytical strength are essential for success in this role.

Key Responsibilities:

• Design, manage, and optimize social media campaigns focused on academic journal publication services.

• Plan and execute paid advertising campaigns on platforms such as Facebook, LinkedIn, Instagram, and Google.

• Monitor, analyze, and report on campaign performance metrics to assess effectiveness and ROI.

• Develop and manage content calendars, ensuring alignment with brand objectives and publication goals.

• Collaborate with content writers and graphic designers to produce high-quality visual and written content.

• Drive audience growth, engagement, and lead generation through strategic social media initiatives.

• Stay updated with emerging trends and tools in social media and apply best practices to maximize results.

Key Requirements:

• 2–3 years of hands-on experience managing social media marketing, particularly for journal publication or academic services.

• Strong command of social media strategy, campaign planning, and paid ad optimization.

• Ability to generate quality leads and build brand awareness across digital channels.

• Proficiency in using analytics tools such as Facebook Insights, Google Analytics, and ad platforms.

• Strong creativity and analytical skills with the ability to turn insights into actionable strategies.

• Excellent communication and teamwork abilities.

Working Hours:

🕒 11:00 AM – 8:00 PM (Monday to Friday)

This role is perfect for someone passionate about digital engagement in the academic space and driven by performance marketing and measurable impact.