Description:
We are seeking a dynamic Social Media Marketer to plan, create, and execute social media campaigns for our in-house brands. The ideal candidate will maintain a consistent brand voice, drive engagement, generate leads, and enhance overall brand visibility.
Key Responsibilities:
- Develop and implement monthly social media calendars for both brands.
- Prepare detailed briefs for design and content teams, ensuring timely publication of content.
- Manage and grow brand presence across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Monitor audience engagement, respond appropriately, and maintain a consistent brand tone.
- Conduct basic performance analysis and prepare weekly/bi-weekly reports.
- Collaborate with SEO, content, and web teams to ensure alignment of campaigns with ongoing marketing initiatives.
- Keep abreast of social media trends and propose innovative campaign ideas, including reels and platform-specific content.
Requirements:
- 1.5–3+ years of proven experience in Social Media Marketing.
- Strong understanding of brand storytelling and content strategy.
- Ability to work effectively with internal design and content teams.
- Excellent written communication skills.
- Experience in analyzing social media metrics and insights.