Social Media Manager

Description:

Key Responsibilities:

• Develop and lead social media strategies across Meta, TikTok, LinkedIn, YouTube, and additional platforms

• Manage content calendars, platform growth, and consistent brand voice

• Collaborate with design and content teams to guide creative direction

• Monitor trends, insights, and competitor activity to generate new ideas

• Manage multi-channel paid ad campaigns (Meta, Google, TikTok)

• Build full-funnel acquisition and remarketing strategies

• Optimize campaigns for ROAS, CPA, CTR, and conversions

• Execute A/B testing for creatives, audiences, and placements

• Use data and analytics to drive decisions and scale campaign performance

• Track KPIs and prepare regular reporting for internal teams

• Ensure proper tracking setups including Pixels, UTMs, and conversion events

Requirements:

• 3 to 5+ years of experience in social media management and performance marketing

• Proven experience running and optimizing paid campaigns with measurable results

• Strong understanding of ad platforms, targeting, analytics, and funnel building

• Ability to convert data into actionable insights and clear recommendations

• Creative thinker with excellent communication and strategic planning skills

• Comfortable handling multiple projects, deadlines, and fast-paced workflows

• Must be able to work on-site in Islamabad/Rawalpindi