Description:
The BranPac is seeking a passionate and creative Junior Social Media Manager to join our growing team. In this exciting role, you will be primarily responsible for managing and growing the social media presence of one of our key influencer clients. You will work closely with the influencer and our internal team to develop and execute engaging content strategies, build community, and drive audience growth. This is a fantastic opportunity for a motivated individual with a strong understanding of social media trends and a knack for creating compelling content that resonates with target audiences.
Responsibilities:
- Content Creation & Curation: Develop engaging and platform-specific content (text, images, videos, stories, live sessions, etc.) that aligns with the influencer's brand voice and target audience.
- Social Media Management: Schedule and publish content across various social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, Twitter) ensuring optimal posting times and consistency.
- Community Engagement: Actively monitor and engage with the influencer's audience by responding to comments, messages, and fostering positive interactions.
- Audience Growth & Strategy: Implement strategies to organically grow the influencer's follower base and increase engagement rates.
- Performance Monitoring & Reporting: Track key social media metrics (reach, engagement, follower growth, etc.) and provide regular reports on performance and insights.
- Trend Research: Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure innovative and effective strategies.
- Collaboration: Work closely with the influencer and internal teams (e.g., content creators, designers) to ensure seamless content production and campaign execution.
- Campaign Support: Assist in the planning and execution of social media campaigns, collaborations, and promotions.
- Brand Consistency: Ensure all social media activity aligns with the influencer's brand identity and values.
- Stay Informed: Keep abreast of the influencer's niche, industry trends, and relevant news to create timely and relevant content.
Qualifications:
- Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
- Knowledge of crypto and web 3 projects is a huge plus
- Minimum of 1 year of proven experience managing social media accounts, preferably for influencers, brands, or public figures.
- Strong understanding of various social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills in English and Urdu (proficiency in local dialects is a plus).
- Creative mindset with a keen eye for visual aesthetics and compelling storytelling.
- Ability to create basic visual content using design tools (Canva or similar is a plus).
- Strong organizational and time-management skills with the ability to manage multiple tasks and meet deadlines.
- Proactive and self-motivated with a strong work ethic.
- Ability to analyze social media data and derive actionable insights.
- Passion for social media and influencer marketing.
- Familiarity with social media scheduling and analytics tools.