Social Media & Lead Generation Manager

Description:

• Manage all social media platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube.

• Plan, create, schedule and publish engaging content to increase brand awareness, audience engagement, and lead generation.

• Hands-on experience in using and managing Meta Ads Manager for Facebook and Instagram advertising campaigns.

• Hands-on experience in using and managing TikTok Ads Manager for lead generation and conversion campaigns.

• Ability to independently create, launch, monitor, scale and optimize paid ad campaigns on Meta and TikTok platforms.

• Experience with Google Ads and YouTube advertising campaigns is preferred.

• Generate high-quality leads for immigration, study visa, work permit, business immigration and consultation services.

• Monitor campaign performance including CPC, CTR, CPL, ROAS and conversion rates.

• Create audience targeting, retargeting, lookalike audiences and conversion-based funnels.

• Coordinate with graphic designers, content creators, video editors and other digital team members.

• Develop content strategies including reels, short videos, educational content and promotional campaigns.

• Manage inquiries generated from ads, website forms, social media inboxes and WhatsApp.

• Coordinate CRM integrations and lead nurturing systems.

• Prepare weekly and monthly marketing performance reports.

• Stay updated with social media trends, algorithm updates, competitor research and market opportunities.

• If the candidate has video editing skills for reels, shorts, TikTok videos and promotional content, it will be considered an added advantage.

Requirements:

• Minimum 3–5 years of experience in digital marketing and lead generation.

• Proven experience in running and scaling campaigns through Meta Ads Manager and TikTok Ads Manager.

• Strong understanding of audience targeting, campaign optimization and lead conversion strategies.

• Good communication skills in English

• • Experience in service-based marketing, immigration, education or consultancy industry will be preferred.