Social Media Executive

Description:

We are looking for a creative and proactive Social Media Executive to manage our digital presence, create engaging content, and support the Marketing Head in executing overall digital strategies. The ideal candidate should be skilled in content creation, trend research, analytics, and community engagement.

Key Responsibilities:

Assist the Marketing Head in planning and executing marketing strategies and digital campaigns.

Manage and grow company social media accounts (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).

Create engaging posts, captions, stories, and reels aligned with brand identity.

Coordinate with the design and video team to plan and execute monthly content calendars.

Monitor trends and implement fresh ideas to increase engagement and reach.

Respond to comments, messages, and community queries professionally and promptly.

Track and analyze performance metrics using insights and analytics tools.

Draft ad copies for paid campaign creatives when required.

Stay updated with algorithm changes and platform best practices.

Assist in planning marketing events, shoots, and brand activities.

Skills & Requirements

Proven experience as a Social Media Executive or similar role.

Strong understanding of social media platforms and content trends.

Excellent writing, communication, and storytelling skills.

Ability to collaborate with designers, videographers, and marketing leadership.

Basic knowledge of Canva, Photoshop, or similar tools (preferred).

Understanding of social media analytics and reporting.

Strong multitasking, time management, and organizational skills.

Proactive, creative, and consistent.