Social Media & Digital Content Specialist

Description:

Tayaba is looking for a Social Media & Digital Content Specialist to manage and enhance its digital presence. The ideal candidate will be responsible for content creation, social media strategy, and campaign management while ensuring brand consistency across all platforms. This is a part-time, remote/hybrid role (20-25 hours per week), offering an opportunity to contribute to meaningful digital engagement initiatives.

Key Responsibilities:

1. Social Media Strategy: Develop and execute content strategies across all social media platforms to increase engagement and brand awareness.
2. Graphic Design & Content Creation: Design engaging graphics and multimedia content using Canva, Illustrator, and Photoshop. Create written content such as blogs, infographics, and press releases.
3. Content Management: Maintain a content calendar, schedule posts, and adjust posting strategies to maximize audience engagement.
4. Community Engagement: Actively respond to audience interactions, foster community engagement, and monitor social media for engagement opportunities.
5. Campaign Execution: Plan and execute marketing strategies for promotions and events, and optimize ad campaigns using Facebook Ad Manager and Google Ads.
6. Brand Consistency: Ensure all content aligns with brand guidelines and is publication-ready.
7. Performance Analytics: Track and analyze performance metrics to refine and improve digital strategies.
8. Stakeholder Communication: Coordinate with teams to ensure consistent messaging across all platforms.
9. Additional Tasks: Support various digital communications efforts as needed.

Requirements & Preferred Skills:

• 1-2 years of experience in social media management or digital communications.
• Strong skills in creative writing, storytelling, and graphic design.
• Proficiency in Canva, Illustrator, and Photoshop.
• Familiarity with Facebook Ad Manager, Pixel, and Google Ads.
• Competence in MS Office and social media analytics tools.
• Experience in community management and audience engagement.
• Strong communication skills for effective content delivery.

Benefits:

• Travel allowances for official visits.
• Revenue generation incentives.
• On-premise lunch (if applicable).
• Access to gymnasium facilities.