Seo Specialist

Description:

About the Role:

UY Collection is looking for a results-driven SEO Specialist with a passion for fashion and digital marketing. This role is perfect for someone who understands search trends, fashion-related keywords, and knows how to increase traffic and visibility through smart SEO strategies.

Key Responsibilities:

• Conduct keyword research for product collections, blogs, and website pages

• Optimize product titles, descriptions, and meta tags for search engines

• Improve technical SEO (site speed, mobile responsiveness, crawl errors)

• Implement on-page and off-page SEO strategies

• Manage and optimize Google Search Console, Google My Business & Analytics

• Collaborate with content writers and developers for SEO-rich content

• Track and report keyword rankings, traffic growth, and performance metrics

Requirements:

• 1–2 years of experience in SEO (e-commerce or fashion preferred)

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console)

• Experience with Shopify SEO is a major plus

• Understanding of fashion product taxonomy and keyword intent

• Strong written and verbal communication skills

• Ability to work with content, web, and marketing teams

What We Offer:

• Opportunity to work with a growing fashion e-commerce brand

• Competitive salary with performance-based growth

• Creative freedom and support from our content and design teams

• Modern workspace in Model Town, Lahore